• Greenpeace 'Couldn't Care Less'
  • Greenpeace 'Couldn't Care Less'

Greenpeace 'Couldn't Care Less'

Greenpeace wanted to expose Sainsbury's terrible record on plastic packaging.

This spoof PR film went out on April Fool's, highlighting their ambivalence to the problem.

The campaign reached 3/4m people on Facebook and was tweeted over 13,000 times. Within 24 hours of the launch, Sainsbury's had pledged to reduce plastic packaging.